Unlocking New Words for Kids: A Parent's Guide to Language Growth

Table of Contents

  1. Introduction
  2. Why New Words Matter: The Foundation of Communication
  3. Understanding How Children Acquire New Words
  4. Key Milestones in Vocabulary Development
  5. Fun & Engaging Strategies to Teach New Words for Kids
  6. Introducing Speech Blubs: Our Approach to New Words for Kids
  7. Practical Tips for Parents & Caregivers
  8. Speech Blubs for Every Step of the Journey
  9. Conclusion
  10. FAQ

Have you ever watched a toddler point at something, babbling excitedly, clearly trying to convey a complex thought without having the words for it? Or seen a preschooler burst into tears out of frustration because they can’t quite articulate what they need? These moments are powerful reminders of just how crucial language is for our children. For every parent, supporting a child as they discover new words for kids isn’t just about expanding their vocabulary; it’s about giving them the tools to explore, understand, and interact with their world. It’s about empowering them to “speak their minds and hearts,” which is our mission at Speech Blubs.

In this comprehensive guide, we’ll dive deep into why vocabulary development is so vital, how children naturally acquire new words, and practical, engaging strategies you can use at home to foster this growth. We’ll explore age-specific milestones, debunk common myths, and introduce you to innovative tools, like our Speech Blubs app, that turn learning into joyful playtime. By the end, you’ll be equipped with actionable insights to help your child confidently articulate their thoughts and feelings, building a strong foundation for lifelong communication.

Introduction

Imagine a world where you couldn’t express your joy, your hunger, or even a simple desire. For young children, a limited vocabulary can feel exactly like that – a barrier between their rich inner world and the outer world they desperately want to connect with. Every single word a child learns is a key, unlocking new avenues for understanding, thinking, and expressing themselves. It’s more than just talking; it’s about building the very architecture of their mind.

This article is designed to be your trusted resource, offering clear, empathetic, and expert guidance on how to nurture your child’s vocabulary from infancy through early childhood. We believe that with the right strategies and a supportive environment, every child can develop a love for communication, reducing frustration and building incredible confidence. We’ll cover everything from the underlying science of language acquisition to fun, everyday activities and how our Speech Blubs app can be a powerful partner in this exciting journey. Get ready to transform word learning into a natural, playful, and enriching experience for your entire family.

Why New Words Matter: The Foundation of Communication

Developing a rich vocabulary is one of the most essential building blocks in a child’s learning journey. From the moment kids begin to speak, their ability to understand and use words shapes how they make sense of the world around them. A strong vocabulary doesn’t just help with talking—it supports listening, reading, writing, and thinking. Words are the foundation of language, and the more words a child knows, the more easily they can express themselves, understand others, and absorb new information. Vocabulary influences how kids grasp stories, follow instructions, describe their thoughts, connect with peers, and bond with adults alike.

Language Development and Cognitive Growth

A child’s vocabulary is directly tied to their ability to process and understand language. As children learn new words for kids, they also learn how to organize and express their thoughts more clearly. This linguistic development supports cognitive functions such as memory, reasoning, and problem-solving. The richer a child’s vocabulary, the more tools they have to describe what they observe, ask questions, and make sense of new information.

Additionally, vocabulary helps form mental categories. When a child learns words like “big,” “tiny,” “happy,” or “cold,” they begin to categorize experiences and emotions. This kind of abstract thinking lays the groundwork for later academic skills and real-world reasoning. Words are not just labels; they are concepts. The more concepts a child can grasp and name, the more nuanced their understanding of the world becomes. This process strengthens their cognitive flexibility and their ability to make connections between seemingly disparate ideas.

Academic Success and Lifelong Learning

Research consistently shows a strong link between vocabulary size and academic achievement. Children with larger vocabularies tend to perform better in reading, writing, and overall literacy-related tasks. They are also more likely to grasp complex concepts across subjects such as science, history, and math—subjects that increasingly rely on reading comprehension.

In fact, vocabulary size in early childhood is one of the best predictors of later academic success. Children who struggle with vocabulary in the early years often face challenges in school, not because of intelligence, but because they lack the language tools to fully engage with lessons and materials. A broad vocabulary allows children to comprehend instructions, understand textbooks, and articulate their knowledge effectively, all of which are critical for thriving in any educational setting. This advantage extends beyond school, impacting a child’s ability to learn new words for kids throughout their life, adapt to new environments, and succeed in future careers.

The Critical Role of Early Exposure

Early exposure to a wide range of vocabulary—through conversation, reading, and play—has a lasting impact. During early childhood, the brain is especially receptive to language, acting like a sponge for new information. Children who are introduced to rich and varied vocabulary in their preschool and early elementary years tend to retain more words and use them more effectively later in life.

Moreover, young children learn best when vocabulary is embedded in meaningful, interactive experiences. Whether it’s through storytelling, singing songs, or everyday conversations, the earlier you start introducing new words for kids, the stronger their language foundation will be. This early foundation doesn’t just accelerate their language development but also builds their confidence in communicating, setting them up for a lifetime of effective expression. Remember, every word counts, and every interaction is an opportunity for learning.

Understanding How Children Acquire New Words

Children don’t just wake up one day with a dictionary in their heads. The process of acquiring new words for kids is a fascinating, complex journey driven by a combination of incidental learning, direct instruction, and the powerful impact of repetition. Understanding these mechanisms can help parents and caregivers become more effective language facilitators.

Incidental Learning: The Power of Context

Much of a child’s vocabulary growth happens incidentally, meaning they pick up words naturally through everyday experiences and interactions without explicit teaching. This form of learning relies heavily on context. When a child hears a new word used repeatedly in different situations, they begin to piece together its meaning.

For example, if a parent often says, “Let’s observe the birds,” while pointing to birds in a tree, and then later says, “Did you observe how the cat stealthily crept towards the toy?” the child starts to understand that “observe” means to watch carefully or notice. This organic, contextual exposure is incredibly powerful. It’s why reading aloud, rich conversations, and varied experiences are so vital. When children are immersed in a language-rich environment, their brains are constantly making connections and inferring meanings.

Direct Instruction: Focused Teaching

While incidental learning is crucial, there are times when direct instruction for new words for kids is beneficial. This involves explicitly teaching a word’s meaning, often through definitions, examples, and discussions. Direct instruction is particularly helpful for:

  • Less common words: Words that may not come up frequently in everyday conversation.
  • Abstract concepts: Words like “justice,” “courage,” or “curiosity” that are harder to demonstrate visually.
  • Academic vocabulary: Words encountered in books or educational settings that are essential for comprehension.

Direct instruction doesn’t have to be formal or boring. It can be as simple as pausing during a story to explain a new word or using a “word of the day” activity. The key is to make the explanation child-friendly and connect the new word to something they already know.

The Importance of Repetition and Multi-Sensory Engagement

No matter how a word is introduced, repetition is the glue that helps it stick. Children typically need to hear and use a new word multiple times in different contexts before it becomes a part of their active vocabulary.

Multi-sensory engagement further enhances retention. When a child hears a word, sees a corresponding image or action, and even has a physical experience related to the word, their brain creates stronger memory pathways.

  • Hearing: Saying the word aloud.
  • Seeing: Showing a picture, object, or acting out the word.
  • Doing: Having the child use the word in a sentence, draw it, or act it out themselves.

For example, when teaching the word “gigantic,” you might say the word, show a picture of a gigantic dinosaur, and then encourage your child to stretch their arms out wide and say “GIGANTIC!” This holistic approach ensures deeper understanding and better recall for new words for kids.

Key Milestones in Vocabulary Development

Understanding typical vocabulary milestones can help parents gauge their child’s progress and identify when they might need extra support. Remember, every child develops at their own pace, but these general guidelines offer a useful framework.

Toddlers (1-3 years): First Words to Word Explosions

This is an incredible period of language growth, often starting with a few simple words and exploding into a torrent of new words for kids.

  • 12-18 Months: Children often say their first meaningful words (e.g., “mama,” “dada,” “dog,” “ball”). They understand many more words than they can say.
  • 18-24 Months: A “word spurt” often occurs, where vocabulary rapidly expands. Children begin combining two words (e.g., “more juice,” “bye-bye car”). They typically have a vocabulary of 50 or more words.
  • 24-36 Months: Vocabulary continues to grow quickly. Children start using three-word sentences and can name most common objects and pictures. They begin to understand simple concepts like “big/little,” “in/out.”

How to Support: Label everything in their environment, read simple picture books, sing nursery rhymes, and respond enthusiastically to their attempts to communicate. For a parent whose 2-year-old is captivated by farm animals, for instance, naming the “mooing cow” or the “clucking chicken” while visiting a petting zoo or looking at a book provides immediate context for new words for kids like “animal sounds” and different animal names.

Preschoolers (3-5 years): Expanding Worlds

Preschoolers’ vocabularies become increasingly sophisticated, allowing them to express more complex thoughts and engage in longer conversations.

  • 3-4 Years: They can use 3-4 word sentences and understand most sentences. They start to use pronouns (I, me, you, he, she) and prepositions (on, under, in front). They can tell simple stories and ask “who,” “what,” “where” questions. Their vocabulary can reach hundreds of words.
  • 4-5 Years: They use longer, more complex sentences (4-5 words or more), understand sequence (first, next, last), and can describe events in order. They begin to use adjectives and adverbs more frequently. They can identify colors, shapes, and many letters.

How to Support: Engage in back-and-forth conversations, ask open-ended questions, read diverse books, encourage imaginative play, and explore concepts like opposites and categories. For example, if a 4-year-old loves building, introduce new words for kids like “construct,” “structure,” “stabilize,” and “design” as they play with blocks, providing a natural context for these engineering-related terms.

Early Elementary (5-8 years): Reading and Beyond

As children enter school, their vocabulary growth becomes significantly influenced by reading and formal education.

  • 5-6 Years: They can understand and use thousands of words. They speak in complete sentences, tell detailed stories, and follow multi-step directions. They recognize many sight words and begin to decode new words.
  • 6-8 Years: Their reading comprehension dramatically improves, exposing them to a vast array of new words for kids through books. They learn to define words, understand synonyms and antonyms, and use context clues to figure out meanings. They can engage in detailed discussions and express abstract ideas.

How to Support: Continue reading aloud, encourage independent reading, discuss new words found in books, play word games, and help them use a dictionary (or an age-appropriate online resource). For a child who loves nature documentaries, discussing words like “habitat,” “predator,” “prey,” or “migration” will deepen their understanding of both the concepts and the new words for kids themselves.

If you ever feel uncertain about your child’s language development, we offer a quick 3-minute preliminary screener that can provide an assessment and next-steps plan. It’s a great starting point for parents seeking clarity.

Fun & Engaging Strategies to Teach New Words for Kids

Learning new words for kids doesn’t have to be a chore. In fact, the best way to build vocabulary is by making it part of fun, daily activities that feel more like play than study. Here are ten creative and effective ways to help kids expand their vocabulary while having a great time:

Interactive Reading: Beyond Just Stories

Books are an incredible source of vocabulary. While reading together:

  • Pause and Ponder: When you come across an unfamiliar word, pause. Ask your child to guess what it means based on the story or pictures. “What do you think ‘ancient’ means here? Does that knight look new or very, very old?”
  • Explain Simply: Explain the word and talk about it after the story ends. “Yes, ‘ancient’ means super old, like those dusty old ruins!”
  • Encourage Use: Encourage your child to use the new words for kids in a sentence or act it out.
  • Choose Wisely: Pick books that are slightly above your child’s current vocabulary level to gently stretch their word knowledge. For a parent with a 3-year-old curious about outer space, a book describing a “celestial” body or a “constellation” can introduce new words for kids that spark wonder.

Play-Based Learning: Making it a Game

Transform learning into playtime with engaging activities.

  • Word of the Day: Introduce one new word each day. Write it on a whiteboard, post it on the fridge, or put it in a word jar. Throughout the day, encourage your child to use the word in a sentence, draw a picture that illustrates it, or spot it in books, signs, or conversations. For example, if the word is “gigantic,” your child might draw a huge dinosaur and later exclaim, “Look at that gigantic puddle!”
  • Vocabulary Scavenger Hunt: Send kids on a scavenger hunt to find real-life examples of their vocabulary words around the house or yard. For “fragile,” they might point to a glass cup; for “fuzzy,” a stuffed animal.
  • Flashcard Fun: Create your own flashcards. Play memory matching games or “guess the word” where kids describe the flashcard without saying the word.

Everyday Conversations: Turning Moments into Learning

The simplest and most powerful vocabulary tool? Talking to your child using a variety of words.

  • Model Rich Vocabulary: Instead of “Let’s look at the sky,” try, “Let’s observe the clouds today.” Use words like “enormous,” “delightful,” or “frustrated” to describe what you see, feel, or experience.
  • Open-Ended Questions: Ask questions that prompt descriptive answers: “What did you see at the zoo?” encourages words like “enormous,” “striped,” “furry.”
  • Synonyms Naturally: “That’s a huge sandwich—yes, it’s gigantic!” Everyday conversations are a low-pressure, high-impact way to expose kids to new words for kids in context.

Creative Arts & Crafts: Visualizing Vocabulary

Help kids turn vocabulary into visual art!

  • Word Collages: Cut pictures from magazines that match vocabulary words.
  • Posters: Create posters for favorite or theme-based words (e.g., “ocean words,” “action words”).
  • Draw & Label: Draw and label pictures of new vocabulary to deepen word associations. For the word “stormy,” your child could draw a thundercloud and label it with “dark,” “loud,” and “wet.” This visual connection helps solidify new words for kids in their memory.

Music & Movement: Rhyme and Rhythm

Music and rhyme make learning stick. Educational songs—especially ones with repetitive and rhythmic lyrics—can introduce and reinforce new words for kids naturally.

  • Descriptive Songs: Use songs that include descriptive language, verbs, and themed vocabulary (e.g., “Old MacDonald” for animals, “The Wheels on the Bus” for actions).
  • Silly Rhymes: Make up your own silly rhymes using target vocabulary words. Repetition through melody strengthens memory and makes learning feel effortless and fun.

Introducing Speech Blubs: Our Approach to New Words for Kids

At Speech Blubs, we understand that finding effective ways to help your child with speech and language can sometimes feel overwhelming. That’s why our mission is to empower children to “speak their minds and hearts.” We believe that every child deserves the chance to express themselves confidently and joyfully. Our company was born from the personal experiences of our founders, who all grew up with speech problems and created the tool they wished they had—a fun, immediate, and effective solution for the 1 in 4 children who need speech support.

Video Modeling: Learning from Peers

One of the most powerful and unique aspects of Speech Blubs is our “video modeling” methodology. Instead of passive cartoons or animated characters, children learn new words for kids by watching and imitating their peers. This approach is rooted in scientific principles, leveraging the power of mirror neurons in the brain, which are activated when we observe someone performing an action and then imitate it.

When your child sees other children their age making sounds, forming words, and speaking sentences, it triggers these neural pathways, making the learning process more intuitive and engaging. For a parent whose 3-year-old late talker loves animals, the “Animal Kingdom” section offers a fun, motivating way to practice new words for kids like ‘moo’ and ‘baa’ sounds, or even full animal names, by imitating children just like them. This peer-to-peer interaction builds confidence and makes speech practice feel like playtime, not a chore. You can delve deeper into the science behind our approach on our research page.

Smart Screen Time: Active vs. Passive Engagement

We are committed to providing “smart screen time” experiences. This means transforming screen time from passive viewing (like watching cartoons) into an active, interactive, and educational opportunity. Our app encourages children to:

  • Imitate: Watch and repeat sounds and words.
  • Interact: Respond to prompts and engage in mini-games.
  • Practice: Consistently work on speech and language skills.

Speech Blubs isn’t just an app; it’s a powerful tool for family connection, where adults can actively participate alongside their child, making learning a shared joyful moment. This co-play environment is crucial for fostering communication and building a positive association with language development.

Real-world Scenario Integration

Our activities are designed to integrate new words for kids into relatable, real-world scenarios, making the vocabulary meaningful and memorable. Whether it’s learning words related to daily routines, emotions, or exciting adventures, we ensure that children can easily transfer these words to their everyday lives. For example, our “Wonder Wheels” section allows children to learn new words for kids for different vehicles and their sounds, encouraging them to use these words when they see a car, bus, or truck outside. Similarly, our “Yummy Time” section helps children discover names of foods and associated actions, perfect for mealtime conversations. We aim to reduce frustration by giving children the vocabulary they need to communicate effectively about their immediate world.

Ready to see the difference our unique approach can make? You can download Speech Blubs on the App Store or Google Play to begin your child’s journey to confident communication.

Practical Tips for Parents & Caregivers

Supporting a child’s vocabulary growth is a long-term journey—one that thrives on consistency, patience, and positivity. Whether you’re a parent working at home or a teacher in the classroom, the way you guide and respond to a child’s efforts can make a huge difference in how they feel about learning new words for kids.

Be a Language Role Model

Children learn by observing and imitating. As a parent or caregiver, you are your child’s first and most influential language teacher.

  • Speak Richly: Use a wide range of vocabulary in your daily conversations. Narrate your actions, describe objects, and express your thoughts and feelings using descriptive words. Instead of just “The car is red,” try “Look at that vibrant red car!”
  • Read Aloud Regularly: This is one of the most powerful tools. Choose books that expose your child to diverse language and concepts. Don’t be afraid to read books slightly above their current comprehension level, as this introduces them to new words for kids they might not hear otherwise.
  • Explain and Elaborate: When your child encounters a new word, take the time to explain it simply and use it in different contexts. “That’s a ‘magnificent’ castle! ‘Magnificent’ means really grand and impressive, like a king’s castle.”

Patience and Positive Reinforcement

Every child learns at their own pace. Some may pick up new words for kids quickly, while others need more time and repetition. Avoid putting pressure on kids to memorize or perform. Instead, offer gentle guidance and encouragement.

  • Kind Corrections: When a child misuses a word, correct it kindly without making them feel embarrassed. “Oh, you mean ‘enormous’ like a giant, not ‘humongous’ like a tiny ant!”
  • Encouraging Phrases: Use phrases like: “Great try!”, “I love that you used a new word!”, or “You’re getting better every day!”
  • Celebrate Effort: Recognize when children make an effort to use new words for kids or challenging words, even if they don’t get it 100% right. This promotes a growth mindset and reduces fear of failure. Praise creativity, curiosity, and attempts to use new language. Creating a safe, supportive learning environment helps build their confidence and willingness to try.

Contextual Learning: Using Words in Real Situations

Words become meaningful when they are connected to real-life experiences.

  • Connect to Experiences: If you’re talking about a “bustling” city, show them a video or a picture of a busy street. If you’re discussing “fragile” items, point out a delicate glass vase.
  • Themed Learning: Pick a weekly theme (e.g., food, emotions, weather) and explore 5-10 related new words for kids throughout the week. For an emotions theme, teach words like happy, excited, frustrated, worried, and joyful. Use stories or role-play to explore how each feels and looks. This thematic approach helps children build semantic networks, making words easier to recall.

Review and Recycle: Making Words Stick

Repetition is critical to retaining vocabulary over time. Just because a word was introduced once doesn’t mean it’s fully understood or remembered.

  • Regular Review: Regularly review previously learned new words for kids through games, stories, or everyday conversations.
  • Reuse Old Vocabulary: Intentionally weave old vocabulary words into new conversations and activities. “Remember that ‘gigantic’ elephant we saw? Well, today we saw a ‘tiny’ mouse!” This reinforcement helps words move from passive understanding to active use.
  • Display Words: Create a “word wall” or a new words for kids notebook where your child can draw pictures or write sentences for the words they’ve learned. This visual reminder reinforces their learning and celebrates their progress.

Remember, fostering a love for communication and developing strong foundational skills is a marathon, not a sprint. We at Speech Blubs are here to support you every step of the way. See what other parents are saying about their child’s success with Speech Blubs on our testimonials page.

Speech Blubs for Every Step of the Journey

We understand that investing in your child’s development is important, and we want to make our powerful tools accessible and valuable for every family. Speech Blubs offers different subscription options designed to fit your needs, but one clearly stands out in terms of value and features.

Monthly vs. Yearly Plan

Our goal is to provide an immediate, effective, and joyful solution for children needing speech support. That’s why we offer transparent pricing:

  • Monthly Plan: For $14.99 per month. This plan provides access to the core Speech Blubs app content.
  • Yearly Plan: For $59.99 per year. This plan breaks down to just $4.99 per month, offering significant savings and a wealth of exclusive features.

Highlighting the Yearly Plan’s Superior Value

The Yearly plan is undoubtedly the best choice for families committed to their child’s long-term language development. Not only do you Save 66% compared to the monthly subscription, but you also unlock a comprehensive suite of benefits designed to enhance your child’s learning experience:

  • 7-Day Free Trial: Only with the Yearly plan can you access a 7-day free trial to fully explore the app’s features and see the engaging activities for yourself before making a commitment.
  • Exclusive Reading Blubs App: The Yearly plan includes full access to our additional Reading Blubs app, providing even more educational content to support early literacy and language skills. This bonus app extends the learning beyond speech, helping children connect sounds with letters and build reading readiness.
  • Early Access to New Updates: Get a first look at new activities, themes, and improvements as soon as they’re released, keeping your child’s learning fresh and exciting.
  • 24-Hour Support Response Time: Our dedicated support team is there for you, ensuring any questions or technical issues are addressed promptly, so your child’s learning journey remains smooth and uninterrupted.

The Monthly plan does not include these exclusive benefits, making the Yearly plan the clear choice for maximum value and comprehensive support for your child’s language development. Choosing the Yearly plan means you’re investing in a holistic, continuous learning experience that combines scientific principles with play, fostering a love for communication and building confidence for years to come.

Take the first step towards empowering your child with new words for kids and confident communication. Create your account and begin your 7-day free trial today by selecting the Yearly plan to unlock all features and the best value!

Conclusion

The journey of helping your child discover new words for kids is one of the most rewarding aspects of parenthood. Each new word is a tiny miracle, a step toward greater understanding, deeper connection, and richer self-expression. We’ve explored how vocabulary fuels cognitive growth, paves the way for academic success, and builds confidence from an early age. From interactive reading and playful games to the power of everyday conversations, there are countless opportunities to weave language learning into the fabric of your family life.

At Speech Blubs, we are honored to be a part of this journey. Our app, built on scientific principles like video modeling, transforms screen time into “smart screen time,” offering an engaging, peer-led experience that empowers children to “speak their minds and hearts.” We provide a fun, effective, and joyful solution, backed by a community of parents and experts dedicated to nurturing every child’s potential.

Remember, patience, encouragement, and consistent, playful interaction are your greatest tools. Don’t underestimate the power of simply talking, reading, and playing with your child. And when you’re ready to amplify their learning with a proven, engaging digital companion, Speech Blubs is here.

Ready to unlock your child’s full communication potential? We invite you to experience the full benefits of Speech Blubs today. Download Speech Blubs on the App Store or Google Play Store and start your 7-day free trial. Be sure to choose the Yearly plan to gain access to the free trial, the exclusive Reading Blubs app, and all the premium features at an unbeatable value. Let’s make learning new words for kids a joyful adventure!

FAQ

Q1: How many new words should my child be learning at a specific age?

A1: While every child develops at their own pace, there are general milestones. For instance, toddlers typically experience a “word spurt” around 18-24 months, rapidly expanding their vocabulary to 50+ words. Preschoolers (3-5 years) can develop vocabularies of several hundred to a few thousand words, with daily exposure to new words for kids being key. The focus should be on consistent exposure and engagement, not on hitting exact numbers.

Q2: My child is a late talker. How can Speech Blubs specifically help them acquire new words for kids?

A2: Speech Blubs utilizes a unique video modeling approach where children learn by watching and imitating their peers, which is highly effective for late talkers. Our app provides a fun, low-pressure environment with structured activities that encourage verbal imitation, sound production, and new words for kids acquisition. Our founders experienced speech challenges themselves, building an app that offers the engaging support they wished they had. You can even use our preliminary screener to get an assessment.

Q3: How is Speech Blubs different from other educational apps for new words for kids?

A3: Speech Blubs stands out with its scientifically backed video modeling methodology, where real children model sounds and words, activating mirror neurons for more effective learning. We prioritize “smart screen time,” turning passive viewing into active, interactive engagement, and foster family connection through co-play. Our comprehensive Yearly plan also includes the Reading Blubs app and dedicated support, providing a holistic approach to language development. Our methodology is backed by science, placing us in the top tier of speech apps worldwide, as you can see on our research page.

Q4: Is the Speech Blubs app suitable for children with specific speech or language delays, or just for general vocabulary building for new words for kids?

A4: Speech Blubs is designed for a broad range of needs. It’s an excellent tool for general vocabulary building and language enrichment in all young children. Additionally, its structured, engaging activities and video modeling approach make it highly beneficial as a powerful supplement for children experiencing speech or language delays, including those working with professional speech therapists. We focus on foundational skills, building confidence, and reducing frustration through joyful learning experiences.