Fun Ways to Help Kids Learn Sight Words and Love Reading

Table of Contents

1. Introduction
2. What Exactly Are Sight Words?
3. Why Memorization Alone Isn’t Enough: The Science of Reading
4. When Should Kids Start Learning Sight Words?
5. Beyond Flashcards: Multi-Sensory Strategies for Sight Word Mastery
6. Integrating Speech Blubs for Enhanced Speech and Language Development
7. Setting Realistic Expectations & Celebrating Progress
8. Choosing the Right Tool: Speech Blubs Pricing & Value
9. Conclusion
10. Frequently Asked Questions (FAQ)

Imagine this familiar scene: your child comes home from school, a paper clutched in their hand, beaming with pride, or perhaps a little overwhelmed. On it is a list – a list of sight words. For many parents, this moment marks the beginning of a journey into early literacy, often filled with questions: What exactly are sight words? Why are they so important? And, most critically, how can we help our children master them without turning learning into a chore? It’s a common challenge, and you’re not alone in seeking effective, enjoyable ways to support your child.

At Speech Blubs, we understand that nurturing a child’s communication skills is a holistic endeavor, encompassing everything from clear articulation to confident reading. Our mission is to empower children to “speak their minds and hearts,” and that includes laying a strong foundation for literacy. We believe that learning to read, especially those crucial sight words, should be an adventure filled with joy, not stress. This comprehensive guide will demystify sight words, debunk common myths, and share a wealth of engaging, multi-sensory strategies that you can use at home. We’ll show you how blending scientific principles with playful activities can transform sight word practice, making it an immediate, effective, and joyful solution for the 1 in 4 children who need speech and language support. By the end of this post, you’ll have practical tools and a clear understanding of how to foster a love for reading in your child, building their confidence one sight word at a time.

Introduction

Receiving that first list of sight words can feel like a milestone, a clear sign that your child is stepping into the exciting world of reading. Yet, for many parents, it also brings a touch of apprehension. How do you approach a list of 50, 75, or even 100 words that your child is expected to memorize? The thought of endless flashcard drills can be daunting for both parent and child, often leading to frustration rather than a genuine love for words. You might even wonder if memorization is truly the best path to reading fluency.

It’s a common misconception that sight words are simply “words you can’t sound out,” and therefore must be memorized through rote repetition. While some words are indeed phonetically irregular, the vast majority of words, including many high-frequency words, can be decoded with the right foundational phonics skills. The real goal of sight word instruction isn’t just memorization; it’s about developing automaticity – the ability to recognize words instantly, effortlessly, and without hesitation. This automatic recognition frees up a child’s cognitive energy, allowing them to focus on understanding the meaning of what they’re reading, rather than laboriously sounding out every single word. This process is crucial for developing reading fluency and comprehension, paving the way for a lifetime of literacy adventures.

In this blog post, we’re going to redefine how we approach sight words. We’ll explore what sight words truly are, why rote memorization often falls short, and when children are developmentally ready to begin this learning journey. Most importantly, we’ll equip you with a treasure trove of fun, multi-sensory, and effective strategies that make learning sight words an engaging experience. We’ll also show you how Speech Blubs, with its unique video modeling methodology and “smart screen time” approach, can seamlessly integrate into your child’s early literacy development, providing foundational support for speech and language skills that are intrinsically linked to reading success. Our aim is to provide you with the knowledge and tools to help your child not only conquer their sight word list but to truly fall in love with reading, building confidence and empowering them to “speak their minds and hearts.”

What Exactly Are Sight Words?

Before we dive into teaching strategies, let’s clarify what we mean by “sight words.” The term “sight word” can sometimes be a bit misleading. In its broadest sense, a sight word is any word a reader recognizes instantly, “by sight,” without needing to sound it out. For an experienced adult reader, this includes thousands of words. For an emerging reader, the list is much smaller, focusing on what are often called “high-frequency words.” These are the words that appear most often in children’s books and early reading materials, such as “the,” “and,” “is,” “a,” “to,” and “was.”

Now, here’s where a common misunderstanding arises: many believe sight words are inherently “non-decodable” or “tricky” words that defy phonics rules. While it’s true that some high-frequency words like “said” or “come” have irregular spellings that don’t follow typical phonetic patterns your child might have learned yet, the vast majority of high-frequency words can be sounded out. For example, words like “in,” “it,” “on,” or “can” are high-frequency, but they are also perfectly decodable using basic phonics knowledge.

The distinction is important because it shapes our teaching approach. If we treat all sight words as purely memorization tasks, we miss a critical opportunity to reinforce phonics skills. The goal isn’t just for children to memorize a list of words; it’s for them to develop orthographic mapping, a cognitive process where the brain stores words for automatic retrieval by connecting the sounds (phonemes) to the letters (graphemes) in the word. Even for irregular words, identifying the “tricky” part and sounding out the rest helps the brain create stronger memory links.

Why Sight Words Are So Crucial for Reading Fluency

Imagine trying to read a sentence where you have to consciously sound out “the,” “and,” and “is” every single time. It would be incredibly slow and mentally exhausting! This is why automatic recognition of high-frequency words is so vital:

• Boosts Fluency: When children can read common words instantly, their reading speed and smoothness dramatically improve. This effortless flow is what we call reading fluency.
• Enhances Comprehension: When less mental energy is spent on decoding individual words, more cognitive resources are available for understanding the meaning of the text. This directly impacts comprehension.
• Builds Confidence: Successfully reading common words quickly gives children a sense of accomplishment and encourages them to tackle more challenging texts. This positive feedback loop fosters a love of reading.

Ultimately, mastering sight words is not just about ticking off a list; it’s about providing children with the tools they need to navigate the printed word with ease and joy, setting them on a path toward becoming strong, independent readers.

Why Memorization Alone Isn’t Enough: The Science of Reading

The traditional approach to sight words often involved flashcards and rote memorization, with the idea that repeated exposure would simply “stick” the words in a child’s mind. While exposure is certainly part of learning, decades of research in cognitive neuroscience, often referred to as the “Science of Reading,” tell us that true reading acquisition is a more complex and integrated process than simple memorization.

Scientists like cognitive neuroscientist Stanislas Dehaene, author of Reading in the Brain, have illuminated how the brain learns to read. It’s not about creating a visual dictionary of whole words to memorize. Instead, the brain actively works to connect sounds (phonemes) with letters (graphemes). This process, known as phonics, is foundational. When a child learns phonics, they develop phonemic awareness – the ability to hear, identify, and manipulate individual sounds in spoken words – and phonetic decoding skills – the ability to sound out words by understanding letter-sound relationships.

When we approach sight words solely through memorization, we inadvertently short-circuit this natural, powerful brain process. If a child memorizes 100 sight words, they can read those 100 words. But if they learn how to decode, they gain the ability to read thousands of words they’ve never encountered before! This is why emphasizing phonics alongside sight word recognition is crucial. Even for those “tricky” sight words, pointing out the decodable parts and then focusing on the irregular “surprise” part makes learning more effective and less frustrating. It’s about empowering children with a strategy, not just a list of answers.

Knowing how to sound out words improves long-term reading development, enabling children to tackle increasingly complex books. When a child reads smoothly and effortlessly, their brain can dedicate more energy to understanding what they read, significantly improving comprehension. Therefore, while automaticity with high-frequency words is essential, it’s best achieved when integrated with a strong phonics foundation, rather than through isolated memorization drills. This combined approach truly equips children for lifelong literacy success.

When Should Kids Start Learning Sight Words?

There’s no single “right” age for every child to begin learning sight words, as development varies greatly. However, most children begin to show readiness for early literacy concepts, including some basic sight words, during their preschool years (around 4 years old) and continue to expand their sight word vocabulary rapidly during kindergarten and first grade.

Rather than focusing strictly on age, it’s more helpful to observe signs of reading readiness in your child. These indicators suggest they are developmentally prepared and eager to engage with the learning process:

• Interest in Books: Your child enjoys story time, asks to be read to, or even pretends to “read” books themselves. They show curiosity about the words on the page.
• Letter Recognition: They can identify many uppercase and lowercase letters of the alphabet, even if they don’t yet know all the sounds associated with them.
• Phonological Awareness: They can hear and play with sounds in words, such as identifying rhyming words, recognizing words that start with the same sound, or clapping out syllables.
• Eagerness to Learn: They express a desire to learn how to read or show enthusiasm when you point out letters and words.

If your child exhibits these signs, they’re likely ready to embark on the sight word adventure. If not, that’s perfectly fine! Every child progresses at their own pace. Continue to engage them with books, practice letter recognition, and play sound-based games. Avoid forcing the issue, as a positive and joyful introduction to reading is far more beneficial than pushing them before they’re ready. When you do begin, start slowly, introduce a few words at a time, and always keep the activities fun and engaging to build their confidence and foster a positive association with reading.

Beyond Flashcards: Multi-Sensory Strategies for Sight Word Mastery

The secret to successful sight word learning isn’t endless drilling; it’s making the process fun, interactive, and multi-sensory. By engaging multiple senses – sight, sound, touch, and movement – children create stronger memory pathways in their brains. This approach not only makes learning more effective but also transforms what could be a tedious task into an eagerly anticipated part of the day.

At Speech Blubs, we champion “smart screen time” that’s active, engaging, and rooted in scientific principles. While our app focuses on speech and language development, the foundational skills children build with us – like clear articulation, phonological awareness, and confident communication – are vital precursors to reading success. For instance, a child practicing initial consonant sounds in our “Animal Kingdom” section is simultaneously sharpening the auditory discrimination skills essential for decoding words and recognizing beginning sounds in sight words. This integrated approach means that activities designed for speech can indirectly, yet powerfully, support early literacy.

Here are a variety of engaging, multi-sensory strategies you can try at home, moving beyond basic flashcards:

1. See, Say, Spell, Write (and Move!)

This comprehensive approach combines visual, auditory, and kinesthetic learning:

• See & Say: Show the word clearly. Have your child look at it and say it aloud. You can underline it with their finger as they say it.
• Spell Reading: Have them say the word, then spell each letter aloud, and finally say the word again. For example, “T-H-E, the.”
• Arm Tapping: As they say and spell the word, have them tap each letter sound on their arm. Say the word, then tap “T” on the shoulder, “H” on the elbow, “E” on the wrist, then say “the” again. This physical movement helps cement the word in memory.
• Air Writing/Table Writing: Have your child “write” the word in the air with their finger, or on a table surface (first looking at the word, then trying without). This tactile-kinesthetic input is powerful. For children who love sensory play, write the word in a tray of sand, salt, or shaving cream for an extra tactile boost.

2. Phoneme-Grapheme Mapping

This strategy directly connects sounds to letters, reinforcing phonics:

• Count Sounds: Choose a sight word. Say the word and have your child repeat it. Then, together, count the distinct sounds in the word (e.g., “sh-o-p” has 3 sounds, “s-h-o-p” has 4 letters).
• Draw Lines: Draw a line for each sound on a whiteboard or paper.
• Write Letters: Write the letter(s) that represent each sound on the corresponding line. This helps children see how letters combine to make sounds, even for digraphs like ‘sh’ or ‘th’.
• Highlight Tricky Parts: If a word has an irregular spelling (e.g., “said” where ‘ai’ makes an ‘e’ sound), point out the regular parts first, then focus on the “tricky” part. For example, “In ‘said,’ the ‘s’ is regular, the ‘d’ is regular, but the ‘ai’ is tricky and says ‘e’ here.” This demystifies irregular words rather than just declaring them un-soundable.

3. Interactive Letter Play

• What’s Missing?: Write a sight word on a whiteboard. Erase one letter at a time and ask, “What’s missing?” Have your child identify and rewrite the letter. Gradually erase more letters until they can spell the whole word.
• Mix and Fix: Use magnetic letters, letter tiles, or even alphabet pasta. Give your child the letters for a sight word, scramble them, and have them arrange the letters to form the word, saying it aloud as they do. This activity also helps build pre-reading and spelling skills, which are supported by the speech and language development fostered through our app.

4. Movement-Based Games

Get up and moving! Movement helps children learn by engaging different parts of their brain and making the activity more memorable.

• Sight Word Smash: Write sight words on separate index cards and spread them on the floor. Call out a word, and have your child “smash” it with their hand, a fly swatter, or a beanbag. This is a favorite activity that combines auditory processing with gross motor skills.
• Spot the Sight Word: Tape sight word cards to a wall or spread them on the floor. Shine a flashlight on a word and have your child read it quickly.
• Jump to Read Hopscotch: Draw a hopscotch grid outdoors with chalk, writing a sight word in each box. Have your child jump from word to word, calling out each one as they land.

5. Fun Tabletop Games

These games offer repeated exposure in an enjoyable format.

• Sight Words Tic-Tac-Toe: Draw a tic-tac-toe grid. Instead of X’s and O’s, players write a sight word in their chosen square. The first to get three sight words in a row wins.
• Sight Words Memory Game: Create two cards for each target sight word. Shuffle them and place them face down. Children take turns flipping two cards to find a match, reading the words aloud as they do. If they match, they keep the pair.
• Go Fish with Sight Words: Use multiple copies of sight word cards. Deal a few to each player, and the rest go in a “fish” pile. Players ask each other, “Do you have the word ‘the’?” If not, they “go fish!” The goal is to collect pairs.
• Word-Find Game: Give your child a specific sight word written on a card. Then, have them “hunt” for that word in a favorite book or magazine. They can circle or point to every instance they find.

6. Creative Writing and Art

Incorporating art and creative expression makes learning highly personal and memorable.

• Rainbow Writing: Have your child write a sight word multiple times, using a different color crayon or marker for each letter or each time they write the whole word.
• Play-Doh Words: Encourage your child to roll out Play-Doh “snakes” and form the letters of a sight word. This builds fine motor skills crucial for writing.
• Shaving Cream/Sand Tray: Spread a thin layer of shaving cream or sand on a tray and have your child use their finger to write sight words. The sensory feedback makes the experience engaging and helps with letter formation.

For a child whose specific articulation challenges might make sounding out certain letters difficult, Speech Blubs offers targeted activities. For example, if a child struggles with the “th” sound, a key part of many sight words like “the” or “that,” our app’s “Sounds” section can provide engaging video modeling exercises where they watch and imitate peers correctly forming these sounds. This builds the phonological awareness and articulation skills necessary to confidently say and eventually read these “tricky” sounds, making the overall sight word learning process smoother. Learn more about the science behind our method and our high MARS scale rating.

Integrating Speech Blubs for Enhanced Speech and Language Development

At Speech Blubs, we believe that empowering children to “speak their minds and hearts” involves nurturing all facets of communication, and speech and language development are intrinsically linked to early literacy. While we are primarily a speech therapy app, the foundational skills children build with us – from clear articulation and phonological awareness to expanding vocabulary and building confidence – directly support their journey into reading, including mastering sight words.

Our company was born from the personal experiences of our founders, who all grew up with speech problems and created the tool they wished they had. We are committed to providing an immediate, effective, and joyful solution for the 1 in 4 children who need speech support, blending scientific principles with play into one-of-a-kind “smart screen time” experiences. We offer a screen-free alternative to passive viewing (like cartoons) by providing interactive, engaging content that demands active participation. This powerful tool fosters family connection, as parents can join in the learning journey.

Here’s how Speech Blubs enhances the foundational skills for sight word learning:

• Video Modeling for Clear Articulation: Our unique “video modeling” methodology, where children learn by watching and imitating their peers, is profoundly impactful. For a child who might be struggling with specific letter sounds that are part of many sight words (e.g., distinguishing ‘f’ from ‘th’, or producing clear vowel sounds), our app provides engaging, real-life examples. When a child can clearly articulate the sounds within a word, they are better equipped to sound it out and, eventually, recognize it by sight. For instance, if a child is learning the sight word “four” but has difficulty with the ‘f’ sound, our app offers fun activities focused on articulating that specific phoneme.
• Building Phonological Awareness: Before a child can decode or map sounds to letters for sight words, they need strong phonological awareness. This includes skills like identifying initial sounds, rhyming, and segmenting words into individual sounds. Speech Blubs includes activities that build vocabulary and sound recognition, indirectly strengthening these critical pre-reading skills. For example, our “Speech Sounds” sections help children isolate and produce specific phonemes, which are the building blocks of both spoken and written words.
• Expanding Vocabulary: A rich vocabulary enhances comprehension. While not directly teaching sight words, Speech Blubs introduces hundreds of new words through engaging themes like “Animal Kingdom,” “Yummy Time,” and “Outdoor Wonders.” This expanded vocabulary makes it easier for children to understand the context of the words they are learning to read, including sight words. For a parent whose 3-year-old ‘late talker’ loves animals, the “Animal Kingdom” section offers a fun, motivating way to practice sounds like ‘moo’ and ‘baa’ and learn new animal names, simultaneously boosting their expressive language and overall readiness for literacy.
• Confidence Through Play: Learning should be joyful! Speech Blubs transforms screen time into an active, confidence-building experience. When a child feels successful and enjoys the learning process, they are more open to tackling new challenges, including sight word mastery. Our app is a powerful tool for family connection, as parents can engage in the activities alongside their child, turning learning into a shared, joyful experience. This engagement is crucial for children who need speech support, providing a supportive environment to “speak their minds and hearts.”
• Reducing Frustration: For children who struggle with speech, the added pressure of reading can be overwhelming. Speech Blubs provides a supportive environment where they can practice communication skills without judgment, building a strong foundation that reduces frustration as they approach literacy tasks. This helps foster a love for communication and reading, rather than associating it with difficulty.

By using Speech Blubs, you’re not just working on speech; you’re building a robust foundation of communication skills that are essential for reading success. Our “smart screen time” ensures that every moment spent with the app is a step towards empowering your child with the confidence and abilities they need to thrive.

Ready to see the difference active learning can make? Download Speech Blubs on the App Store or Get Speech Blubs on Google Play to begin your family’s journey today!

Setting Realistic Expectations & Celebrating Progress

When embarking on the sight word journey, it’s vital to set realistic expectations. Learning to read is a marathon, not a sprint, and every child progresses at their own unique pace. There’s no magic formula that will guarantee your child will be reading chapter books in a month, and it’s important to avoid creating that kind of pressure.

Instead, focus on celebrating the process and the small victories along the way. Our aim at Speech Blubs is to foster a love for communication, build confidence, reduce frustration, and develop key foundational skills – all of which are invaluable for early literacy. We encourage parents to see Speech Blubs as a powerful supplement to their child’s overall development plan and, when applicable, professional therapy. The app is designed to create joyful family learning moments, where adult co-play and support are implicitly understood and encouraged.

Celebrate:

• Effort over Outcome: Praise your child’s persistence and willingness to try, even if they don’t get every word right.
• Small Wins: Recognizing one new word, remembering a “tricky” part of a word, or even just enjoying a learning game are all successes worth acknowledging.
• Growing Confidence: Notice when your child volunteers to read, points out words in books, or expresses excitement about learning. This is a profound sign of progress.
• Enjoyment: The most important indicator of success is if your child is enjoying the learning process. If it feels like a chore, take a break or switch to a different activity.

Remember, consistent, joyful practice using a variety of multi-sensory strategies, supported by a strong foundation in speech and language, will yield the best long-term results. Trust the process, enjoy the moments of discovery with your child, and watch their love for reading blossom. Unsure if your child could benefit from additional speech and language support? Take our quick 3-minute preliminary screener to get a simple assessment and a free 7-day trial.

Choosing the Right Tool: Speech Blubs Pricing & Value

We believe that empowering children with strong communication skills is an investment in their future. That’s why we’ve designed Speech Blubs to be accessible and provide incredible value, especially with our Yearly plan. When you’re ready to integrate “smart screen time” that actively engages your child and builds foundational skills for speech and early literacy, choosing the right subscription plan is important.

Here are our transparent pricing details:

• Monthly Plan: For $14.99 per month, you get access to our core Speech Blubs app. This is a flexible option, but it does not include some of our most valuable features.
• Yearly Plan: Our best value, at just $59.99 per year. This breaks down to an incredible $4.99 per month, meaning you Save 66% compared to the monthly plan!

The Yearly Plan is truly the superior choice, packed with exclusive features designed to maximize your child’s learning and your family’s convenience:

• 7-Day Free Trial: Only the Yearly plan comes with a full 7-day free trial, allowing you and your child to explore all the amazing features before committing.
• The Extra Reading Blubs App: Beyond speech, the Yearly plan unlocks our Reading Blubs app, providing even more resources to support your child’s journey into literacy. This integrated approach ensures comprehensive support for their communication and reading development.
• Early Access to New Updates: Be among the first to experience new content, activities, and features as soon as they’re released.
• 24-Hour Support Response Time: Get priority support from our dedicated team, ensuring any questions or concerns are addressed quickly and efficiently.

The Monthly plan does not include these fantastic benefits. We highly encourage you to choose the Yearly plan to get the free trial and the full suite of features that will truly empower your child to speak and read with confidence. It’s an investment in joyful learning and a solid foundation for their future. See what other parents are saying about their child’s success with Speech Blubs.

Conclusion

The journey of helping your child learn sight words is an exciting and pivotal step in their early literacy development. We’ve explored how crucial these words are for building reading fluency and comprehension, and debunked the myth that all sight words must simply be memorized. Instead, the most effective approach blends phonics-based understanding with a rich array of multi-sensory, engaging activities that make learning a joyful adventure. By integrating visual, auditory, kinesthetic, and tactile experiences, you can help your child create stronger, more lasting connections with words, empowering them to read with confidence and ease.

Remember to observe your child’s readiness, celebrate every small victory, and prioritize fun over rote memorization. Every moment you spend engaging with your child in these activities not only builds their reading skills but also strengthens your bond and fosters a lifelong love for learning.

At Speech Blubs, we are dedicated to supporting your child’s complete communication journey, from early speech development to strong literacy foundations. Our unique “video modeling” method and “smart screen time” approach provide an effective and joyful way to develop the core speech and language skills that underpin reading success. By choosing Speech Blubs, you’re providing a powerful tool that complements and enhances your efforts at home.

Ready to empower your child to speak and read their minds and hearts? Don’t wait to discover the amazing benefits. Start your free 7-day trial today by creating your account on our website or download the app directly. When you sign up, be sure to select the Yearly plan to unlock the 7-day free trial and gain access to all our exclusive features, including the Reading Blubs app, early updates, and priority support. This is the best way to ensure your child gets the most comprehensive and valuable support for their speech and early literacy development!

Frequently Asked Questions (FAQ)

Q1: My child is struggling to remember sight words even after lots of practice. What should I do?

A: It’s common for children to need significant repetition and varied exposure to truly internalize sight words. If your child is struggling, first ensure they are truly ready for sight word instruction (showing interest in books, basic letter recognition, etc.). Then, focus on incorporating more multi-sensory activities, as discussed in this post. Rather than just flashcards, try movement games, writing in sand or shaving cream, or building words with Play-Doh. Reduce the number of new words you introduce at a time, perhaps focusing on just one or two, and integrate them into everyday conversations and reading aloud. Remember, consistency and fun are more important than speed. If you suspect underlying speech or language challenges that might be impacting their ability to connect sounds to letters, consider using a tool like Speech Blubs to build those foundational skills, or take our quick 3-minute preliminary screener for an assessment.

Q2: How many sight words should my child learn at once?

A: For young children, it’s generally best to introduce a small number of new sight words at a time, typically between three to five words. This prevents overwhelming them and allows for sufficient repetition and mastery of each word. Once your child demonstrates automatic recognition of that small set, you can gradually introduce new words, ensuring you continue to review previously learned words. Solid knowledge of a few words is much more beneficial than weak recognition of many. Remember, the goal is automaticity and confidence, not just getting through a list quickly.

Q3: Are sight words and phonics contradictory? Should I choose one over the other?

A: Not at all! Sight words and phonics are complementary and essential components of early reading instruction. Phonics teaches children the letter-sound relationships and decoding skills needed to sound out words, while sight word instruction helps them recognize high-frequency words instantly, boosting reading fluency. Many “sight words” are actually decodable words that simply appear very often. Even for truly irregular words, phonics helps children decode the regular parts, making the “tricky” parts easier to learn. The most effective approach integrates both, giving children a robust toolkit for reading. Our approach at Speech Blubs, for example, strengthens speech and phonological awareness, which provides a strong foundation for both phonics and sight word learning.

Q4: How can Speech Blubs specifically help my child with sight words?

A: While Speech Blubs is primarily a speech therapy app, it significantly supports the foundational speech and language skills crucial for sight word acquisition. Our unique “video modeling” method helps children develop clear articulation and phonological awareness by imitating peers, which are vital for sounding out words and recognizing letter sounds. The app also expands vocabulary through engaging themes, enhancing comprehension. By strengthening these core communication abilities, Speech Blubs reduces frustration and builds confidence, making the overall journey into literacy, including mastering sight words, more effective and enjoyable. Our “smart screen time” fosters active learning and family connection, providing a fun, supportive environment for building pre-reading skills. Visit the Speech Blubs homepage to explore more about our comprehensive approach.