That’s why we test.
We are committed to regularly seeking advice from the true experts on how kids play, what gets kids engaged, and what makes for a great user experience: kids themselves!
We invite these brilliant experts to our offices, let them play, curiously observe their reactions, and ask them endless questions. We often even visit them at kindergartens or call parents and therapists over Skype or Hangouts.
Kids look into a shiny world of apps, which can be an important lesson in the world where their future job has not even been invented yet.